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Denis McSweeney Email Address


Job Title

Director Direct Mail Channel


AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age.


Denis has extensive marketing and business experience in both line and staff positions. During his career, Denis has consistently demonstrated his ability to contribute to organization success through his strong analytic and leadership skills, goal orientation, broad knowledge base, high level of energy, team focus, and adaptability to changing organization needs. Being a fast learner has been a particularly important asset. Denis’ career has encompassed retail marketing (Maxwell House Coffee), direct marketing (Gevalia Kaffe, AOL, Vonage), new product consumer research and brand management (Kraft Foods’ first ready-to-drink iced cappuccino beverage), direct marketing channel management (direct mail and telemarketing), marketing analysis (e.g., direct marketing campaign profitability), and budget management (e.g., AOL’s $1 billion marketing budget). In 2007, Denis decided to take a leave of absence from the business world. Based on his interests in staff development and teaching, Denis took several graduate courses in organization development, and became certified to teach Marketing and Business courses in public high schools. While enjoying the experience of teaching, Denis decided to return to the business world -- it is more exciting to "do" marketing than to "teach about it"! AARP provided the opportunity to again work in direct marketing, focused on acquisition mail. Specialties: Brand management, channel management, direct marketing, business analysis, market analysis, forecasting, budgeting, P&L management, consumer research, new product development, staff development, mentoring, cross-organization team leadership, consumer packaged goods, technology (internet service, VOIP)

Last University
Went to Shenandoah University
Is based in Washington.

Other people working at Aarp:

Marcelino RuizDirector of Payroll
Scott M FrischVice President Business Development
Brian HoldenVice President, Corporate Development
Emily BoyerCreative Director, User Experience, Design, Brand and Digital Strategy
Andy MillerProduct and Innovation Executive, Board Member, Mentor and Investor
Brian MannleDirector, Information Technology Client Engagement
Nataki Edwards********@aarp.org
Mary FurlongAdvisor to Ziegler Link-Age Longevity Funds, CareLinx, and Many Others
R. Ramos******@aarp.org
Tracy AlexanderProject Director
Tracy MillerEmployment Specialist: AARP Foundation SCSEP
Jose HernandezVice President, Information Technology Business Operations
Françoise ClevelandAssociate State Director of Advocacy
Sarah LockSenior Vice President Policy and Brain Health and Executive Director, Global Council On Brain Health
Grant CloughAttracting People to Their Real Possibilities
Purvi DoraiswamyVice President, Digital Operations
Daphne Kwok*****@aarp.org
Zach EsperVice President Business Development
Suzanne GrahamDirector, Digital Member Experience
Amy DohertySenior Vice President, Chief Information Officer
Christopher Mcdaniel*********@aarp.org

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