Kathleen Reid Email Address

Voice of the Customer Expertise and Passionate and Innovative Change Agent and Continuous Learner and Avid Reader

The mission of the AAFP is to improve the health of patients, families, and communities by serving the needs of members with professionalism and creativity.

My career highlights reflect innovation and creativity in leveraging my professional expertise by passionately advocating for the consumer to ensure strong short and long term business outcomes. A large part of my career has been spent as a leader in delivering consumer and marketplace insights as being the voice of the consumer to the organization in order to grow and drive innovation. I am passionate about leading a team, building strong relationships with my stakeholders, and synthesize learning and persuasive storytelling to guide strategy and influence decision-making throughout the organization. My expertise and areas of interest include: •Strategic planning skills •Brand positioning •New business development •Story-telling and presentation skills •Relationship building •Customer satisfaction and loyalty •Knowledge Management •Customer journey mapping •Persona development •Customer segmentation and profiling •Marketing Research Online Community (MROC)