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Balaji Bussarapu Email Address


Job Title

Marketing and Operations Consultant

3i Infotech

3i Infotech is a global IT company offering IP based software solutions, including Banking, Insurance & Asset Management and ERP software solutions.


• Senior B2B marketing professional with a proven track record for developing successful demand generation for technology and services companies through a globally scalable marketing operating model • Drive outcome based Account based marketing programs to target accounts leveraging world class marketing automation tools to build, measure and report pipeline influenced through Marketing programs • Solid interlock with sales and operations leadership in strategizing the go to market strategy and build a healthy pipeline • Strong operating metrics enforced to manage senior stakeholder expectations from Marketing programs • Skillful at leading cross-functional teams, agencies, vendors to a common goal, and resourceful in finding ways to stretch limited marketing budgets. • Specialties include integrated demand generation strategy, Account based marketing, marketing operations, field marketing, retargeting, lead scoring, lead nurturing, content marketing, social media, event management and people management

Last University
Attended Pondicherry University
Lives in Lawrenceville.

Other people working at 3i Infotech:

Ruchita CharaniaDeputy Manager Strategy and Solutions
Mahalakshmi SelvakanapathyHuman Resources Manager
Abdul Kareem Itil PmpProgram Manager
Jatinder BediVice President Sales Business Development
Soumen RoyDirector Sales Information Technology Services and Consulting
Vinod FernandezSenior Manager Pre Sales
Harkaran SinghVice President Middle East and Africa
Scott HuertaVice President of Technology
Nilesh GuptaGlobal Head, Cloud Practice

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