Balaji Bussarapu Email Address

Marketing and Operations Consultant

3i Infotech is a global IT company offering IP based software solutions, including Banking, Insurance & Asset Management and ERP software solutions.

• Senior B2B marketing professional with a proven track record for developing successful demand generation for technology and services companies through a globally scalable marketing operating model • Drive outcome based Account based marketing programs to target accounts leveraging world class marketing automation tools to build, measure and report pipeline influenced through Marketing programs • Solid interlock with sales and operations leadership in strategizing the go to market strategy and build a healthy pipeline • Strong operating metrics enforced to manage senior stakeholder expectations from Marketing programs • Skillful at leading cross-functional teams, agencies, vendors to a common goal, and resourceful in finding ways to stretch limited marketing budgets. • Specialties include integrated demand generation strategy, Account based marketing, marketing operations, field marketing, retargeting, lead scoring, lead nurturing, content marketing, social media, event management and people management