Jennifer Maloney Email Address

Proven leader with track record of success building and empowering high performing teams in digital marketing, web marketing, marketing operations, and content production. Managed staff of 8 at [24]7.ai. At McAfee grew staff from 2 to 28. Managed teams with differentiated skill sets including second line managers and directors, copywriters and editors, visual designers, UX, project managers, technologists, marketing automation experts, back-end and front-end developers, business analysts and reporting specialists. Managed teams in India, Canada, and US as well as agencies and contractors. Extensive experience with global websites, campaigns, SEO/SEM, social media, content management, program management, lead generation, and marketing operations. Deep knowledge of web infrastructure and digital technology, MarTech stacks, development cycles, Agile, deployment process and scheduling, migration, and translation management. Technology experience: Adobe Marketing Cloud, Drupal, Marketo, Eloqua, Salesforce CRM, Google Analytics, Demandbase, Hootsuite, Sprinklr social engagement, Brightcove, Ahrefs, Moz, Crazy Egg, HotJar, SimilarWeb, etc. Hands-on experience building roadmaps, executing to deadlines, creating content, managing B2B customer journeys, implementing best practices, instituting process and governance, creating reporting infrastructure and methodology, optimizing conversion rates, A/B testing, and driving development to create optimized, omni-channel user experiences. Personal strengths include team building, troubleshooting, strategy, best practices and governance, execution, and process improvement. Comfortable working cross-functionally across multiple business units. Partnered closely with Information Technology and Sales business units. In 14 months, I led a team who migrated mcafee.com to an Adobe Experience Manager CMS, set up Adobe Target, migrated Google Analytics to Adobe Analytics, stood up Adobe Audience Manager and launched a personalization POC. At [24]7.ai I was responsible for Drupal CMS hosted on Acquia servers. Skill Set: Strategic Planning Leadership / Management / Team Building / Collaboration Digital Marketing Digital Technologies Marketing Operations MarTech Stack Web Infrastructure Conversion Rate Optimization (CRO) SEO/SEM Social Media Content Optimization & Strategy Reporting & Analytics User Testing / Design UX / Information Architecture Operations and Project Management Global B2B Web Properties Partner and Sales Enablement Web Content Management Content Management Translation Management Program Management