LinkedIn Premium vs Sales Navigator: Features, Pricing & Best Option
Discover the key differences between LinkedIn Premium and Sales Navigator. Compare features, pricing, and benefits to find the best option for your career or sales strategy.
LinkedIn offers several premium plans tailored to different professional needs, but two of the most discussed options are LinkedIn Premium and LinkedIn Sales Navigator. Choosing the right plan can significantly impact your networking, job search, or sales efforts. This article provides a detailed comparison to help you decide which option suits your needs best.
LinkedIn Premium vs Sales Navigator: A Quick Comparison
Before diving into details, here's a concise comparison of both plans:
| Feature | LinkedIn Premium | LinkedIn Sales Navigator |
|---|---|---|
| Audience | Job seekers, recruiters, professionals | Sales teams, lead generation, prospecting |
| Key Featureas | InMail, job insights, advanced search, learning courses | Lead recommendations, CRM integration, advanced filters, pipeline management |
| Pricing | Starts at $29.99/month | Starts at $99.99/month |
| Main Benefits | Enhanced networking & career growth | Advanced lead generation & sales prospecting |
Now, let's break them down individually.
What is LinkedIn Premium?
LinkedIn Premium is a subscription plan that enhances your LinkedIn experience by offering additional features beyond the free version. It is mainly designed for job seekers, recruiters, and professionals who want to expand their network.
Who is LinkedIn Premium for?
LinkedIn Premium is ideal for:
- Job seekers who want to stand out to recruiters
- Professionals looking to network more effectively
- Recruiters and hiring managers who need to connect with candidates
- Individuals who want access to LinkedIn Learning courses
LinkedIn Premium Features
- InMail Messages – Send messages to people outside your connections
- Advanced Search Filters – Find and connect with the right professionals
- Who's Viewed Your Profile – See who's checking your profile
- Job Insights – Get competitive insights when applying for jobs
- LinkedIn Learning – Access exclusive courses to enhance your skills
LinkedIn Premium Pricing
LinkedIn Premium offers two main plans:
- Premium Career: $29.99/month (tailored for job seekers)
- Premium Business: $59.99/month (ideal for professionals and business networking)
LinkedIn Premium Pros
✔️ Direct messaging via InMail
✔️ Increased profile visibility and analytics
✔️ Access to exclusive job and networking insights
✔️ Unlimited LinkedIn Learning courses
LinkedIn Premium Cons
❌ Limited tools for lead generation
❌ No CRM integrations
❌ Expensive for casual users
What is LinkedIn Sales Navigator?
LinkedIn Sales Navigator is a premium plan specifically designed for sales professionals and businesses that rely on LinkedIn for prospecting and lead generation.
Who is LinkedIn Sales Navigator for?
LinkedIn Sales Navigator is best for:
- Sales professionals who need highly targeted lead generation
- Business development teams looking for decision-makers
- B2B marketers focused on account-based marketing
- Recruiters who need enhanced search and outreach capabilities
LinkedIn Sales Navigator Features
- Advanced Lead & Company Search – Access powerful filters to find potential clients.
- Lead Recommendations – AI-powered suggestions based on your target audience.
- CRM Integration – Sync with tools like HubSpot and Salesforce.
- InMail Messaging – Contact prospects directly, even if you're not connected.
- Saved Leads & Notes – Organize potential clients and track interactions.
LinkedIn Sales Navigator Pricing
Sales Navigator is available in three tiers:
- Core: $99.99/month (for individuals and small teams).
- Advanced: $149.99/month (for growing sales teams, includes team collaboration tools).
- Advanced Plus: Custom pricing (for enterprises needing full CRM integrations and automation features).
LinkedIn Sales Navigator Pros
✔️ Advanced lead search and filtering tools
✔️ AI-driven recommendations for targeted outreach
✔️ Seamless CRM Integration for streamlined workflows
✔️ Enhanced InMail messaging and lead tracking tools
LinkedIn Sales Navigator Cons
❌ More expensive than LinkedIn Premium
❌ Learning curve for new users
❌ Primarily focused on sales, not ideal for general networking
LinkedIn Premium vs Sales Navigator: Key Differences
Here are the major differences between the two:
- Purpose - Premium is for career growth and networking, while Sales Navigator is optimized for prospecting and B2B sales.
- Search & Filters – Sales Navigator provides highly advanced lead search tools, while Premium's filters are more general.
- Lead Management – Sales Navigator includes CRM integrations and AI-powered recommendations, which Premium lacks.
- Pricing – Sales Navigator is significantly more expensive due to its specialized features.
LinkedIn Premium vs Sales Navigator: Which One is Better for You?
The right choice depends on your needs:
- Choose LinkedIn Premium if: You are a job seeker, recruiter, or business professional who wants networking tools, job insights and learning resources.
- Choose LinkedIn Sales Navigator if: You are in sales or business development and need advanced lead generation tools and CRM integration.
Conclusion
Both LinkedIn Premium and Sales Navigator offer valuable features, but they serve different audiences. If you prioritize networking and career growth, LinkedIn Premium is the better choice. However, if you focus on sales and prospecting, Sales Navigator will provide the tools you need.
To enhance your lead generation, consider combining LinkedIn Sales Navigator with Anymail Finder's LinkedIn Email Finder Chrome Extension to easily extract verified emails and boost your outreach efforts.
We hope you found this article helpful. Choose the best option that suits your needs!