Cold Email Statistics You Need To Know

In the fast-paced world of cold email outreach, understanding the effectiveness of your cold email strategy is crucial. With emails flooding inboxes left, right, and center, gone are the days of being able to send generic emails and in come the days of sending effective cold emails that convert.

From cold email open rates to response rates and beyond, let’s review the latest cold email statistics that will empower you to craft compelling cold emails that yield results.

Cold Email Open Rate Statistics

Open rate statistics tell us about the deliverability of your email and about the quality of your subject line. With the proper subject line, a good percentage of emails that land in a receiver’s primary inbox, as opposed to their social or spam boxes, are opened.

The average open rate for cold emails is 44% (Source: QuickMail)

With a 44% chance that your email will be opened, the importance of writing effective email copy, enticing CTAs, and personalized content is crucial to your campaign's success.

In 2019, 42% of all emails were being opened on smartphones or tablets (Source: Litmus)

With the large, and growing percentage of all opened emails occurring on smartphones or tablets, it is essential to ensure compatibility when using templates, attachments, or images in your cold emails. Optimizing for mobile will significantly increase your chances of successful conversions.

Cold Email Response Rate Statistics

Response rate statistics tell us about the quality of your email copy, template, and email list. Most fluctuations in your cold email reply rate will also vary based on the type of offer, product, or service you’re emailing about.

Only 8.5% of cold emails get responses (Source: Backlinko)

With the chance of receiving a response at less than 10%, there are still a number of ways to improve your overall campaign success.

• Increase the size of your email list by using software that can build bulk email lists in minutes.
• Improve the accuracy of your email list.
• Focus on writing intriguing, personalized email subject lines and copy.
• Ensure you are emailing the right people.

Cold email copy longer than 4 sentences is 15x more effective in booking a meeting (Source: Gong)

This is an easy one to uphold. Ensure your email copy is longer than 4 sentences but still direct and to the point. The prospect should understand the purpose of your email and the best way to respond.

Cold Email Subject Line Statistics

Subject line statistics tell us specifically about the quality of your cold email subject line. Frequently studied is the use of a question vs. an exclamation, the inclusion of emojis, personalization, and length.

Subject lines that include cold prospects’ first names garner an average of 43.41% reply rates (Source: Klenty)

Personalization makes your prospect feel as though the information you are sending by way of email is meaningful to them. And it should be. Personalization also shows prospective customers that you have done your research about them.

From 4 to 10+ words, cold emails with seven-word subject lines get the most open rates (Source: Campaign Monitor)

Most people view emails on their cell phones or on Gmail. For the best user experience, subject lines should be 7 words (or close to) and between 41 and 70 characters.

Cold Email Click-Through Rate Statistics

The click-through rate for cold emails is the percentage of people who clicked on at least one link in your email message. Click-through rates show engagement and tell us whether your copy, design, calls to action, and internal links are effectively capturing users.

The average email click-through rate is 3.67% (Source: QuickMail)

The point of a cold email is to either get a response or get the recipient to click on a link to either your website, meeting schedule or any other place you want them to land. To improve your click-through rates, make sure that your CTA’s are well thought out and enticing.

Interest-based CTAs see a 30% success rate, which is twice the rate of any other type of CTA (Source: Gong)

Interest CTAs focus on piquing the recipient's curiosity about the topic in your cold email instead of pressuring the prospect into a meeting. For example, ‘Are you interested in learning more about X?’

Cold Email Follow-Up Statistics

These statistics demonstrate the importance of following up on cold emails. If you are going to go through the motions of sending a cold email campaign, understanding the facts about follow-up emails can help you plan your campaign accordingly.

Sending a first and second follow-up email increases your chances of getting a reply by 21% and 25%, respectively (Source: Klenty)

To further the success of your campaign, spend time understanding the statistics on the number of follow-ups to send, and how many days apart to space each email.

70% of unanswered sales email chains stopped after the first attempt (Source: Yesware Blog)

Don’t add to this statistic!

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