B Higbee Email Address

Owner

Zipwhip pioneered the concept of utilizing the cloud to enable existing mobile, landline, and toll free numbers to send and receive texts from any connected desktop, tablet or smartphone. Additionally, Zipwhip offers a carrier-grade texting platform to help mobile and landline operators modernize the text messaging medium. Our technology introduces trailblazing functionality while holding true to the distinct culture of texting that consumers have grown to love. Zipwhip cloud texting powers over 18M existing wireless and fixed line phone numbers.

Senior level B2B product marketing professional with SaaS, API, telecom, and startup experience. Adept in leading cross-functional teams that build and implement marketing strategies to deliver exceptional results. Specialties: • Marketing planning based on solid research with defined execution goals and financial analysis (budgets and ROI) • Account Based Marketing (ABM) with a focus on driving new market opportunities while collaborating with Sales and ensuring program optimization • Market research (segmentation, customer journey, buyer persona, perception analysis) for identifying opportunities to increase customer satisfaction, sales and revenue • Go-to-market (GTM) execution with carefully constructed messaging and positioning • Forecasting, analytics, reporting and data visualization • MS Office with advanced Excel skills including PivotTables, VLOOKUP, Charts/Graphs, and more • Salesforce, SalesLoft, and Highspot proficiency