Christopher Seigh Email Address
@yuengling.com
Passionate Brand and Shopper Marketing Professional--Insights and Action; Driving Results
Discover the Yuengling story and find out what's new with America's oldest brewery. Read about our fine beers. Shop for merchandise online. Join our Brew Crew club. Watch our TV spots online. Visit our breweries in Pottsville, PA and Tampa, FL.
I am an experienced brand and shopper marketing manager in the CPG industry. I have worked at several large CPG companies with focus across multiple retail channels and categories. This has allowed me to develop a broad knowledge & skills base and increased my ability to find flexible, insights driven solutions for different business needs and opportunities. I have a strong track record of results driven by passion and persistence. I excel in deeply understanding the consumer/shopper, developing strategic relationships; both internally and externally; generating alignment and collaboration on solutions and taking a holistic and strategic look at the problems and opportunities to ensure results are attained in a fiscally prudent fashion. Core Competencies: drive for results; personal leadership; business acumen; communication; strategic thinking; relationship building; and Omnichannel mindset Computer skills: Nielsen Syndicated, Nielsen Panel, Customer Loyalty Card POS, MS Word, MS PowerPoint, MS Excel,
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