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Jim Chidester Email Address

abcdefghij@xero.com

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Job Title

Director of Product Marketing Global Payroll

Company
Xero

Xero is the QuickBooks alternative. Use Xero accounting software to manage invoicing, bank reconciliation, bookkeeping & more. Start a free trial today!

Bio

Innovative marketing executive with a record of consistently delivering strong results for high-growth start-ups and established market leaders. Deep knowledge in product marketing, marketing strategy, demand generation, go-to-market planning and execution, and business management for leading companies including Intuit, FedEx and General Mills. Passion for understanding customer needs and behaviors and developing comprehensive marketing plans that deliver strong results. Highly effective at growing nascent cloud-based applications into successful businesses working across diverse functions and multiple levels. Expertise in driving customer acquisition and revenue generation for financial B2B offerings. Experience across several industries including software, electronic payments and consumer packaged goods.Specialties: *Marketing Strategy & Planning *Product Marketing*Start-ups*Marketing cloud-based applications*B2B Marketing*Go-to-market planning for new products*Sales enablement*P/L Management*Demand Generation Marketing *Customer Acquisition & Lifetime Value Development*Small Business Marketing(SMB) *Product Management*lead generation PPC, SEO and Social Marketing*Marketing automation lead nurturing (Marketo, Infer, 6sense)*Partner Management

Location
Is based in San Francisco.

Other people working at Xero:

Cecile BoulterReceptionist
Craig HudsonGeneral Manager of Export Customers
Abby HempflingDirector Product and Technology Communications
Judy LuffFounder and Non Executive Director
Gary TurnerManaging Director at Xero, UK and EMEA
Glen FosterSales Director UK and EMEA
Ben Richmond CaCountry Manager, United States
Doug LabahnGlobal Vice President Product and Partner Marketing
Steven LarsenHead of Platform Partnerships and Alliances
Kevin Fitzgerald**********@xero.com
Nick HouldsworthChairperson
Sue PakNZ Education and Enablement Director
Craig WalkerChief Product Officer
Ben NichollsSenior Account Manager
Cory BartonManaging Director and Consultant
John**********@xero.com
Nicole Reid**********@xero.com
Catherine WalkerCommunity Manager
James**********@xero.com
Donna TorresDirector of Small and Medium Business Channel and Commercial Operations
Le**********@xero.com
Rachael PowellChief Customer, People and Marketing Officer
Nigel PiperExecutive General Manager Customer
Greg VolmAccount Executive
Mei HuangSenior Manager, Marketing Automation Americas
Sejal BadaniDigital Marketing
Herman ManChief Product Officer
Simon McIver**********@xero.com
Trent InnesManaging Director Australia and Asia
Kathryn ApteCMO, North America

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