Jim Chidester Email Address

Director of Product Marketing Global Payroll

Xero is the QuickBooks alternative. Use Xero accounting software to manage invoicing, bank reconciliation, bookkeeping & more. Start a free trial today!

Innovative marketing executive with a record of consistently delivering strong results for high-growth start-ups and established market leaders. Deep knowledge in product marketing, marketing strategy, demand generation, go-to-market planning and execution, and business management for leading companies including Intuit, FedEx and General Mills. Passion for understanding customer needs and behaviors and developing comprehensive marketing plans that deliver strong results. Highly effective at growing nascent cloud-based applications into successful businesses working across diverse functions and multiple levels. Expertise in driving customer acquisition and revenue generation for financial B2B offerings. Experience across several industries including software, electronic payments and consumer packaged goods.Specialties: *Marketing Strategy & Planning *Product Marketing*Start-ups*Marketing cloud-based applications*B2B Marketing*Go-to-market planning for new products*Sales enablement*P/L Management*Demand Generation Marketing *Customer Acquisition & Lifetime Value Development*Small Business Marketing(SMB) *Product Management*lead generation PPC, SEO and Social Marketing*Marketing automation lead nurturing (Marketo, Infer, 6sense)*Partner Management