Felicia Egan Email Address

Vice President, Global Integrated Marketing Strategy

Workday offers enterprise-level software solutions for human resource and financial management.

Strategic, passionate, and accomplished B2B marketing executive with over 20 years of demonstrated success, including 15 years marketing SaaS products for successful high-tech, high-growth companies. A data-driven proven performer who moves easily from vision to strategy to implementation, while staying focused on core business objectives and corporate revenue goals. Specialties: • Specializes in organizational transformation • Excels in fast-paced, high-growth organizations • Effective leader that prioritizes workforce planning by sourcing, coaching and retaining top talent • Strategic and agile planner, excels in mapping marketing goals to business goals • Performance focused, with keen eye on optimization and ROI Results-oriented marketer: • Effectively drives global demand generation strategy to build and accelerate pipeline, routinely meeting or exceeding revenue goals • Defines and enables a productive customer journey ensuring prospects and customers have a delightful on-brand experience