Tracy Hillstrom Email Address

Vice President, Content Experience and Strategy

Welcome to the official LinkedIn page of SIM University (UniSIM) - the Singapore university that empowers individuals to manage their future. Since its establishment in 2005, SIM University (UniSIM) has been providing opportunities in qualification upgrading for professionals and adult learners. As a centre of excellence in learning for life, we have designed a curriculum that meets the needs of adult learners - one that helps them to achieve a balance between their pursuit of academic qualifications, their family commitments and their responsibilities at work and to society. In the same spirit and practice-orientation that characterise UniSIM's part-time programmes, the full-time programmes emphasise education that has real-world ideas and practices, and deepens relevant workplace skills that employers value. Our students will be application-oriented and self-directed learners who will value the benefits of lifelong learning. They will also have a strong sense of social responsibility.

As a marketing executive, I drive marketing activities and enable team members to achieve near-term financial objectives while balancing new market development strategies that fuel long-term success. Data anchors my decision-making and prioritization, and our customers, markets, and audiences inspire my creativity. I approach my work using a collaborative management style, enabling effective leadership and cross-functional team development. I am passionate about advancing how customers and prospects experience marketing content throughout their buyer’s journey, constantly pushing to create the most positive and fruitful engagement. CORE COMPETENCIES •Effective market strategist that connects content and messages with positive outcomes •Experience in leading the transition from lead-based marketing to ABM •Results-driven execution across the entire product life cycle •Staff development including product marketing, marketing programs, creative, and web •Technology savvy with expertise in cybersecurity, Internet of Things (IoT), and RFID •Proven ability to extract hidden requirements and “blue ocean” market opportunities