Jack Meyenberg Email Address

Director of Marketing Operations

Welcome to the official LinkedIn page of SIM University (UniSIM) - the Singapore university that empowers individuals to manage their future. Since its establishment in 2005, SIM University (UniSIM) has been providing opportunities in qualification upgrading for professionals and adult learners. As a centre of excellence in learning for life, we have designed a curriculum that meets the needs of adult learners - one that helps them to achieve a balance between their pursuit of academic qualifications, their family commitments and their responsibilities at work and to society. In the same spirit and practice-orientation that characterise UniSIM's part-time programmes, the full-time programmes emphasise education that has real-world ideas and practices, and deepens relevant workplace skills that employers value. Our students will be application-oriented and self-directed learners who will value the benefits of lifelong learning. They will also have a strong sense of social responsibility.

Innovative and results-driven team player focused on achieving exceptional results in competitive environments that demand continuous improvement in set goals. Experienced in the implementation of automated lead generation and marketing programs. Managed the design, overhaul and localization of international websites and supporting databases. Consistently displays exemplary research and communication skills while recommending and implementing a wide-variety of marketing initiatives. Online Marketing: • Owner of multiple company websites, from architecture and user experience to content management, traffic generation and visitor conversions. • Used web authoring tools, marketing automation, analytic results and multivariate testing to create online experiences. • Coordinated and led team members and outside vendors in creation of complete online marketing campaigns. • Salesforce, Eloqua and Marketo administrator responsible for implementation and management of lead generation system and continual refinement of process using analytics, multivariate testing and sales team feedback through regular meetings. Traffic Acquisition: • Maximized web presence across search engines by leading initiatives for continuous improvement to SEO and Paid Search campaign results. • Optimized inbound links through content marketing and social media. • Wrote and created multiple variations of content based on results of analytics, corporate goals and marketing personas for further optimization of search rankings, CTR and conversions. Metrics and Analytics: • Collected and analyzed online campaign analytics data. Developed and maintained dashboard reporting. • Used tools including web analytics, multivariate testing, marketing automation, and CRM systems for continual improvements in website effectiveness. • Established a regular cadence of reporting to stakeholders to continually measure success of all online initiatives.