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Jack Meyenberg Email Address

abcdefghij@watchguard.com

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Job Title

Director of Marketing Operations

Company
Sim University

Welcome to the official LinkedIn page of SIM University (UniSIM) - the Singapore university that empowers individuals to manage their future. Since its establishment in 2005, SIM University (UniSIM) has been providing opportunities in qualification upgrading for professionals and adult learners. As a centre of excellence in learning for life, we have designed a curriculum that meets the needs of adult learners - one that helps them to achieve a balance between their pursuit of academic qualifications, their family commitments and their responsibilities at work and to society. In the same spirit and practice-orientation that characterise UniSIM's part-time programmes, the full-time programmes emphasise education that has real-world ideas and practices, and deepens relevant workplace skills that employers value. Our students will be application-oriented and self-directed learners who will value the benefits of lifelong learning. They will also have a strong sense of social responsibility.

Bio

Innovative and results-driven team player focused on achieving exceptional results in competitive environments that demand continuous improvement in set goals. Experienced in the implementation of automated lead generation and marketing programs. Managed the design, overhaul and localization of international websites and supporting databases. Consistently displays exemplary research and communication skills while recommending and implementing a wide-variety of marketing initiatives. Online Marketing: • Owner of multiple company websites, from architecture and user experience to content management, traffic generation and visitor conversions. • Used web authoring tools, marketing automation, analytic results and multivariate testing to create online experiences. • Coordinated and led team members and outside vendors in creation of complete online marketing campaigns. • Salesforce, Eloqua and Marketo administrator responsible for implementation and management of lead generation system and continual refinement of process using analytics, multivariate testing and sales team feedback through regular meetings. Traffic Acquisition: • Maximized web presence across search engines by leading initiatives for continuous improvement to SEO and Paid Search campaign results. • Optimized inbound links through content marketing and social media. • Wrote and created multiple variations of content based on results of analytics, corporate goals and marketing personas for further optimization of search rankings, CTR and conversions. Metrics and Analytics: • Collected and analyzed online campaign analytics data. Developed and maintained dashboard reporting. • Used tools including web analytics, multivariate testing, marketing automation, and CRM systems for continual improvements in website effectiveness. • Established a regular cadence of reporting to stakeholders to continually measure success of all online initiatives.

Last University
Attended Bennington College
Location
Is based in Seattle, Washington, United States.

Other people working at Sim University:

Jack WatersSenior Vice President of Engineering
Sean BanahanDirector, US Channel Sales
Corey Nachreiner**********@watchguard.com
Paul SadlerAPAC Marketing Manager
Sean PriceSenior Vice President, Worldwide Sales
Michelle WelchSenior Vice President Marketing
Mason Denger**********@watchguard.com
Lora KennisonSenior Vice President Product Management
Wayson VannattaChief Information Officer and Digital Transformation and Information Technology Executive and Hybrid Cloud and Information Security and Information Technology and Operations Strategy and DevOps
Prakash PanjwaniAdvisory Board Member
Scott EklundSenior Digital Marketing Manager
Tom KennedyField Marketing Manager
Kimberly Chen**********@watchguard.com
Tracy HillstromVice President, Content Experience and Strategy
Brendan PattersonDirector of Product Management
Thomas FleischmannSales Engineer Central Europe
Julia ForsythField Marketing Manager
Toby Jones**********@watchguard.com
Shari McLarenVice President Customer Services and Support
Pete Adams**********@watchguard.com
Mark RomanoPartner Business Manager Enterprise Group
Himanshu VermaProduct Manager
Tristan Reed**********@watchguard.com
Michael Loria**********@watchguard.com
Mark PassovoyDirector of Business Applications

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