Elizabeth Yoakem Email Address

Head of Social Media and Email Marketing Global

Our Founders created ViSalus with a vision to combine passion for people with the principles of health and entrepreneurship. ViSalus is a community dedicated to making a positive impact on the life, health and prosperity of everyone we can reach. We do this by empowering and educating our Customers and Distributors to help bring our cutting edge health and wellness innovations to the world. Our creed is so important to us that it is rooted in the very name of the company. 'ViSalus' comes from the Latin 'Vi', meaning Life, and 'Salus', which means Health and Prosperity. ViSalus Sciences enhances the lives of our members through incentives and rewards designed to create new experiences, build relationships, and create lasting memories. ViSalus offers a line of innovative wellness products developed by a world class Scientific Advisory Board and backed by some of the most advanced scientific technology available. ViSalus gives people of any experience level or educational background the entrepreneurial opportunity to grow and fulfill their financial potential in this exciting industry.

Elizabeth (Liz) has 15+ years of digital strategy and marketing experience taking emerging and established companies and immersing them more into social worlds in ways that quickly build global brand equity. In corporate and agency roles, she has created co-branded social marketing campaigns with high-profile beauty brands, health & wellness companies, and top-tier retailers, including Sephora, Walmart, Target, Home Depot, and Costco. Liz can make the most out of small budgets and teams, specializing in storytelling content that fills business wallets and makes consumers feel good. Her expertise: social media & content strategy, digital rebranding & online reputation management, and influencer marketing. Liz is the Senior Director of Digital Marketing at Polygroup, a global consumer goods leader with companies that design, manufacture and distribute seasonal home décor and outdoor recreation products that inspire people to play more and celebrate more. She is charged with creating and monitoring the company’s North America digital retail strategies, ad campaigns, and social platforms across the company’s winter and summer brands. In full Pinky and the Brain mode, Liz is on a mission to take over the world by strategizing on how to uplift, celebrate, and amplify the entire Polygroup community. Entrepreneurial-minded and a storyteller at heart, Liz also consults for brands that want to build their social presence. She loves tapping into her superpower of connecting people in ways they feel celebrated and seen. As someone who both believes in and lives a very inclusive life, she crafts unified brand narratives around individual voices and differences to build powerful community. A career highlight is when while working with a creative digital agency, she created successful live collaboration events where brands, non-profits, and influencers could interact and amplify their voices from product in hand, to product online. The events program led to over 250% increase in sales, all online, for many of these companies. It also culminated in an influencer tracking system—back before ‘influencer’ was really a thing—that comprehensively monitored influencer growth, giving brands insight into the emerging influencers in the digital space. Liz holds a BFA degree from the California Institute of the Arts. When she is not taking over the world on social, she is freediving under it. Fun dinner conversation topics to explore with her: 1) how long she can hold her breath, and 2) the most recent role she acted in on a hit television series.