Demand Generation Marketing Manager
Business consultants providing BI, ERP, CRM, and PSA Solutions
I'm a senior marketing professional experienced at using integrated marketing strategies and compelling content to drive successful sales lead generation campaigns in a number of industries including high-technology, manufacturing, retail and professional service. Key to my success has been to consistently utilize testing, analysis and data mining to optimize marketing results. I’m always seeking interesting and challenging opportunities to help build business success. Strengths include: - Strategic Planning - Database Mining and Scoring - Marketing Automation/CRM (Pardot & Salesforce.com) - Content Marketing - Website Development and Management - Search Engine Marketing (Google Adwords Certified) and Social Advertising - P/L, Budgeting and Forecasting Management - Matrix Team Leadership - Vendor Selection and Management - Staff Recruiting and Development
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