Melanie McKinney Email Address

Senior Manager

Vericel Corp is engaged in the development of treatments for critical cardiovascular diseases.

SUMMARY OF QUALIFICATIONS Highly proficient graphic and front-end web design professional with extensive web and print marketing experience. Reliable and capable self-motivator dedicated to the alignment of project and business objectives. Creative and energetic “out-of-the-box” strategist with an extraordinary work ethic dedicated to on-time, under-budget project delivery. Strong planning and design skills with demonstrated proven abilities to coordinate the efforts of many to meet organizational goals through team work and synergy. Marketing aficionado with extensive knowledge of diverse distribution channels to meet today’s ever changing fast paced and competitive environment. PROFESSIONAL EXPERIENCE • Comprehensive front-end web design knowledge • A solid background in corporate branding and web marketing • Leadership and project management experience • Extensive background in graphic design using Adobe creative suite Specialties: Logo and corporate identity development, graphic design for catalogs, advertisements, brochures & postcards, website graphics and layout and large format graphic design. Search Engine Optimization (SEO), Organic Website Search Optimization, Pay-Per-Click Campaigns, Internet Marketing, Social Media Marketing, Link Building, Email marketing, Affiliate marketing.