Nicole Lauchaire Email Address

Senior Vice President, Corporate Communications

Since its founding in 1974 by Jeff Webb, Varsity has been the driving force in making cheerleading the dynamic, athletic, high profile activity it is today. By combining high energy entertainment with traditional school leadership, Webb and his organization have driven the development of an international phenomenon that now not only includes millions of young Americans, but also a rapidly growing number of participants worldwide. Varsity is comprised of the leading organizations and brands in the various cheerleading segments, including its educational camps and clinics, competitions, and uniforms. While Varsity's heritage is rich and its traditions renowned, it continues to be the innovative global leader in growing cheerleading's influence and profile. The organization's commitment to the health and well being of the young people who participate is embedded in its high quality educational curriculum and its leadership in establishing instructional safety standards.

Nicole Lauchaire is seasoned communications and marketing professional with a demonstrated track record for developing and implementing successful marketing and communications plans, corporate and public relations, customer and employee communication, media relations and crisis communication, project management, research, vendor management and special events. Lauchaire is an an energetic and strategic thinker with a passion for her company's brand and its customers. Currently, she is the Executive Vice President of Marketing, Communications & Media, a division of Varsity Brands. With a shared mission of elevating student experiences, Varsity Brands is made up of three unique but interrelated businesses: BSN SPORTS, the largest team sports equipment and apparel distributor in the United States; Varsity Spirit, the leading global source for all things cheerleading and dance, including uniform innovation and educational camps, clinics and competitions; and Herff Jones, the leading provider of graduation and recognition products and services designed to inspire student achievement.