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Nicole Lauchaire Email Address


Job Title

Senior Vice President, Corporate Communications

Varsity Brands

Since its founding in 1974 by Jeff Webb, Varsity has been the driving force in making cheerleading the dynamic, athletic, high profile activity it is today. By combining high energy entertainment with traditional school leadership, Webb and his organization have driven the development of an international phenomenon that now not only includes millions of young Americans, but also a rapidly growing number of participants worldwide. Varsity is comprised of the leading organizations and brands in the various cheerleading segments, including its educational camps and clinics, competitions, and uniforms. While Varsity's heritage is rich and its traditions renowned, it continues to be the innovative global leader in growing cheerleading's influence and profile. The organization's commitment to the health and well being of the young people who participate is embedded in its high quality educational curriculum and its leadership in establishing instructional safety standards.


Nicole Lauchaire is seasoned communications and marketing professional with a demonstrated track record for developing and implementing successful marketing and communications plans, corporate and public relations, customer and employee communication, media relations and crisis communication, project management, research, vendor management and special events. Currently, she the Vice President of Corporate Marketing and Communications at Varsity Spirit, the worldwide leader in cheerleading and dance team camps, competitions and apparel.

Last University
Attended Florida State University
Is based in Memphis.

Other people working at Varsity Brands:

Alyson McdonaldSales Representative
Elena HaltermanSenior Director
John MarkhamStaff Accountant
Megan GrimesSales Representative
Sheila NooneVice President
Kimen HessSales Representative
Chris DarbyVice President of Corporate Partnerships
Jeffrey WebbChief Executive Officer
Jessica CrawfordSales Representative
Benjamin SchroederGeneral Sales Manager
Peyton RudolphDirector of Marketing, Varsity Spirit Fashion
Lauren Carnelll*****@varsity.com
Kara AmmarHelpdesk Manager
Rick BrownSenior Vice President and Chief Information Officer
Jenni ElamExecutive Director, Customer Experience

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