Jenni Parrish Email Address

Executive Director

Since its founding in 1974 by Jeff Webb, Varsity has been the driving force in making cheerleading the dynamic, athletic, high profile activity it is today. By combining high energy entertainment with traditional school leadership, Webb and his organization have driven the development of an international phenomenon that now not only includes millions of young Americans, but also a rapidly growing number of participants worldwide. Varsity is comprised of the leading organizations and brands in the various cheerleading segments, including its educational camps and clinics, competitions, and uniforms. While Varsity's heritage is rich and its traditions renowned, it continues to be the innovative global leader in growing cheerleading's influence and profile. The organization's commitment to the health and well being of the young people who participate is embedded in its high quality educational curriculum and its leadership in establishing instructional safety standards.

Accomplished executive with vast experience across all marketing and communications channels. Proven thought leader excelling in vision casting, strategy and micro & macro motivation. Creative thinker, master storyteller and assertive problem solver whose big picture ideas and attention to detail work in tandem to produce top-tier results and champion a customer-centric mindset.