Director of Marketing Technology
Since its founding in 1974 by Jeff Webb, Varsity has been the driving force in making cheerleading the dynamic, athletic, high profile activity it is today. By combining high energy entertainment with traditional school leadership, Webb and his organization have driven the development of an international phenomenon that now not only includes millions of young Americans, but also a rapidly growing number of participants worldwide. Varsity is comprised of the leading organizations and brands in the various cheerleading segments, including its educational camps and clinics, competitions, and uniforms. While Varsity's heritage is rich and its traditions renowned, it continues to be the innovative global leader in growing cheerleading's influence and profile. The organization's commitment to the health and well being of the young people who participate is embedded in its high quality educational curriculum and its leadership in establishing instructional safety standards.
I am a digital marketing specialist with focuses in CRM administration, e-commerce, UI development, SEO, email marketing, and web ad management but, I feel my greatest strength is with data analysis. I believe that with good clean data and the right people that can interpret it, difficult business decisions stop being a gamble and reveal themselves to be the true path forward. In every project I championed doing it the right way over the easy way by building robust data systems with future proofing in mind. I have been, and am a force for modernization and efficiency. I’ve always made it a goal to automate repetitive tasks and unnecessary duplication of work, so my colleagues can focus on doing a better job and not just checking items off a list. When I’m not dreaming of sales numbers and stats, I’m spending time with my 2 wonderful boys! I’m so excited that they’re getting into science and astronomy; yes I’m that nerd dad. After my kids, cooking is my greatest passion. Even though I’ve never had formal training there’s not a frown to be seen when I’m serving up the grub. I also enjoy hiking, bicycling, rafting, and gardening.