Mark Kolnsberg Email Address

Senior Director of Marketing

Vapotherm develops solutions for respiratory airway therapies.

A results-focused, product management and marketing professional with a history of defining and launching successful products, while empowering sales to grow revenue of existing products. Expertise in business, financial, marketing and strategic skills that includes the ability to work through and lead other people. 30 years medical device, healthcare informatics, and biopharmaceutical-technology industry experience, holding leadership, managerial and technical positions in product/marketing management, engineering and technical support. Product lifecycle management expertise , including market and customer needs analysis, product concept formulation, human factors testing, product and roadmap requirement generation, clinical trial design and execution, brand development, pricing, launch and maintenance. Led concept formulation through launch of a number of successful, innovative products, including first wearable telemetric pulse oximetry system (Siemens 1481T MicrO2), the Oridion Capnography Guardian and the Vapotherm Precision Flow Plus. At Siemens Medical Systems, led creation and implementation of division’s global strategic short- and mid- term business and marketing plans that led to 4 years of growth in a replacement market. Marketing campaign designer with a track record of effective marketing programs that includes two second place Total Recall category awards in Critical Care Nurse magazine for the “Everywhere in Critical Care” advertisement that integrated the product offerings from three Siemens divisions. Proven project and program manager in matrix org.s. Hold 3 patents in bio-telemetry technology, with others pending. Specialties: Business strategy formulation; Marketing Strategy formulation; Marketing Campaign creation; Product Management; Competitive Intelligence and tactics; Project and Program Management of interdepartment and division teams; Product Management and Marketing team management; Clinical Investigation design