Senior Director Application Strategy, Operations, and Public Sector Product Management
Unisys is a global information technology company that solves complex IT challenges at the intersection of modern and mission critical.
★ An innovative leader creating product value, winning go to market and product strategies, simplified and compelling messaging, and the know how to get it done. From product marketing and management, branding, advertising, social media and digital readiness, I deliver the focus is to deliver the results that impact the brand, revenue growth, sales readiness, and improve financial performance. Select Accomplishments: - Rebranded a $3 Billion company with a documented 60% increase in stock price in 45 days and the first buy rating in a decade. - Developed strategy to integrate multiple acquisitions into a unified solution with an 800% larger addressable market - Drove global "go to market" strategy and product launch of a mission critical infrastructure product winning multiple awards, Gartner Magic Quadrant and Market Clock selection, industry thought leadership and top finish on the NASA Infrastructure contract. - Sales training and enablement programs to train over 2000 global sales, services and consulting teams for product education and unified messaging. -Trained and groomed a strategic product marketing team to improve product planning, product messaging, organizational adoption and sales readiness. Core Competencies: Market Segmentation, Requirements and Product Direction • Product Marketing and Persona Development • Content Marketing • Customer Experience Management • Organizational Change Management • Business Process Improvement • Integrated Demand Generation • Sales Enablement • Budget Management • Global Product Launches • ROI Development • Message Development • Content Development • Marketing Automation • Sales Training Industry Experience: Software • Mission Critical Infrastructure/Cloud Delivery• Systems Integration • Financial Services/Banking • Aerospace & Defense • Engineering • Energy • Transportation • Process Control
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