Senior Marketing and Sales Executive
Unicon, Inc. is a leading provider of IT consulting, services, and support for education technology and works with institutions and organizations to find solutions to meet business challenges. Unicon specializes in using open source technologies to deliver flexible and cost-effective systems in the areas of identity and access management, student success, mobile computing, learning management systems, learning analytics, portals, web content management, and online video. Unicon is a Commercial Affiliate of the Apereo Foundation| an InCommon Affiliate and Participant| an Industry Member of Internet2| an Affiliate Member of IMS Global Learning Consortium| an Advanced Consulting Partner in the Amazon Web Services Partner Network| a Pantheon Gold Partner| and a Solution Partner of Kaltura.
A dynamic and experienced marketing executive with business-to-business, business-to-consumer, and business-to-education background helping both traditional and online businesses grow. Founded and built an e-learning company that targeted public education and used matrix-marketing techniques to reach multiple stakeholders. Directed the marketing communications component of this company to reach top corporations and the public sector market segment that included private and corporate foundations, education and government. Founded and marketed one of the first entertainment networks on the Internet. Gained experience in creating, developing and integrating revenue streams through advertising, sponsorship, email marketing, direct marketing, e-commerce and subscription sales. Responsible for business development, co-marketing alliances, client relationships and sales management. Specialties: Proven ability to establish brand identity, direct the implementation of communications programs and helping companies educate, inform and support their customers. Marketing and business planning, strategic market positioning, business development, marketing communications, new product launch, P&L control/budgeting, customer relationship management and consultative sales.
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