Megan Tobin Email Address

Director, Marketing TriNet Cloud

Delivers HR outsourcing services including benefits, payroll and strategic human capital services to small to medium-sized businesses in technology, financial services, non-profits and professional services.

Overview Experienced marketing professional with extensive knowledge of marketing strategy, communications, branding, business development, client relations, product lifecycle management, sales management, and strategic partnerships. Skill Sets Marketing Leadership • Branding, including mission, vision and values as well as core messaging, positioning and look/feel • Marketing strategy and plans which deliver on corporate goals • Marketing research to clarify targets, lead generation goals and improve efficiencies • Reporting and analytics, to ensure efficacy and provide accountability to all stakeholders • Internal and External communications to employees, investors, stakeholders, clients, partners and prospects. Community building. Lead Generation & Sales Enablement • Increase revenues through lead generation campaigns including targeted e-mail, webinars, content syndication, and strategic advertising campaigns • SEO/SEM/PPC skills, including knowledge of current software. Key relationships with subject matter experts • Brand awareness through media, web, collateral, and events presence that leads to tangible results • Sales and technical marketing materials that deliver, including presentations, sales materials, FAQs, sales trainings and materials, collateral and SPIFF programs • Trade show and event selection and management establishes leadership position and generates leads • Product marketing and management which yields successful collaboration with development teams and delivery of applications that delight customers Managerial • Communicates with and holds marketing accountable to Leadership and other stakeholders • Project management, internal and with external vendors and partners • Relationship builder: Clients, Vendors, Partners, and Internal teams • Builds, trains and nurtures great teams • Collaborative Intangibles • Tenacious Problem Solver • Attentive to detail • Avid personal consumer of Web 2.0 technologies. Technology Marketing Blogger.