Senior Marketer and User Acquisition and Retention
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A multi-disciplined and analytical marketing leader with a holistic approach, I am highly skilled at combining strategic development and hands-on execution to deliver growth. Results-oriented and outcome-focused, I strive for continuous improvement, and thrive on identifying new opportunities to develop the marketing mix, while aligning business goals with customer needs. Adept at operating in rapidly changing environments with experience across digital publishing, membership, and ecommerce. Areas of Expertise: -Research and Insight -Tracking and Analytics (Web/App) -Brand and Performance Marketing -Acquisition and Retention -Omnichannel Strategy and Delivery -Paid, Owned, and Earned media -Budget Management and Forecasting -Programme, Campaign, and Content Management -Team Leadership, Development, and Mentoring -Membership, Ecommerce, and Digital Publishing