Christie Gasikowski Mcconnell Email Address

Senior Enterprise Client Engagement Manager

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I am a highly motivated, performance-driven Marketing Director with more than 18 years of experience in marketing, public relations, and communications. My experience is in developing successful a B2B marketing strategy that generates awareness, drives new business demand, and stimulates new revenue opportunities. In my marketing roles, I developed the strategic roadmap for B2B demand generation including content marketing, industry speaking engagements, conference partnerships, webinar production, client events and advisory boards, research and data analysis, media pitching, digital lead generation, presentations, sales collateral, press releases, whitepapers, infographics, product pricing and launch programs, email marketing, and LinkedIn marketing. I have extensive experience using Salesforce and Pardot for B2B campaign management. Additionally, I have experience developing consumer public relations and marketing campaigns. I developed multi-channel marketing and communication programs including theme ideation, data collection and analysis, media monitoring, press release writing, infographic creation, media pitching, media planning, agency recruitment and management, and ad creation and campaign tracking.