Senior Director, Enterprise Awareness and Event Experiences
TIBCO Software Inc. (TIBCO) is a provider of infrastructure software. The Company provides a range of infrastructure software solutions that help organizations achieve the benefits of real-time business. The infrastructure software gives customers the ability to connect incompatible information technology assets in a service-oriented architecture and streamline activities through business process management. The Company also gives customers the information and intelligence tools they need to make decisions, known as The Power of Now. TIBCO offers a range of software products that can be sold individually to solve technical challenges. The services offered by the Company include professional services, maintenance and support, and training. In September 2008, the Company acquired Insightful Corporation, a provider of statistical data analysis and data mining solutions software. In August 2009, TIBCO acquired DataSynapse, Inc.
Marketer * mother of #6 * animal lover * tech enthusiast looking to create, collaborate, innovate and institute social change. #tibco4good #womenintech #women Marketing executive with over a decade of experience in global events (corporate and local field), campaigns, marketing, executive reporting and communications, enterprise experience, executive briefing center, sports marketing, innovation marketing and field marketing seeking a challenging career as part of a stellar leadership team. I currently lead the Americas Field Marketing Teams as well as Enterprise Awareness which encompasses (Global Events, Innovation Marketing, Sports Marketing and the Executive Briefing Center) for TIBCO Software. Recent successes include increasing attendance for our annual user conference 30% YoY with less than 4% attrition onsite and implementing analytics and cloud services in the marketing department for better tracking of campaigns. Working with a multi-million dollar budget and always staying under budget. Colleagues know me as a highly passionate and organized marketer who can always be trusted to come up with solutions and get stuff done. I can (and often do) work well alone, but I’m at my best collaborating with others. As the head of field marketing for the Americas and events, I am responsible for overall coordination of physical events - 300+ per year and several global tours, as well as our large corporate events like TIBCO Analytics Forum and TIBCO NOW and provide the conduit from marketing to sales, implement pipeline analytics and just in general get stuff done! Key recent achievements: · Responsible for the execution of our most successful and largest events - TIBCO NOW and TIBCO Analytics Forum · Increased attendance at our Annual User Conference by 30% with less than 4% attrition · Implemented, upgraded and maintained Analytics across the marketing department · Reported on pipeline impact and ROI to Sr. Director Demand Gen, CMO, COO and CEO · Responsible for implementing, maintaining and reporting on our registration system for major events · Increased visibility of our sports marketing program by 50% Key Skills: · Autonomous Productivity · Creative Problem Solving · Ownership Mentality · Excellent Communication Skills · Leadership · Teamwork