Brand Manager
Wasserman is a culture-centric agency, serving the best talent, brands and properties in the world. Founded in 2002 with roots in sports and entertainment, Wasserman has evolved beyond those categories. They are an agency not just of advisors, but creators, developers, influencers and innovators who work across music, art, entertainment, social, tech, content and beyond. Headquartered in Los Angeles, Wasserman also operates in Carlsbad, Doha, Dubai, London, Miami, The Netherlands, New York, Portland, Raleigh, S o Paulo, Singapore and Toronto.
Experienced marketing and brand management professional with over 20 years of proven success in building market presence and driving revenue growth within highly competitive markets. Skilled in relationship building, team motivation, competitive analysis, and customer relationship management. Strong leadership and collaboration skills with the ability to build strong partnerships with cross-functional partners. Adept at crafting and negotiating partnerships to deliver efficient and effective delivery on objectives. Highly self-motivated and adaptable with a growth mindset. Proficient in PowerPoint, Excel, Word, Photoshop, Illustrator, Lightroom, and social media platforms. Successfully increased brand positioning, awareness, and equity by thoroughly understanding and integrating consumers' insights. Developed unique value propositions, business partnerships, category management, as well as call to action-oriented advertising targeted toward key customer segments that increase brand awareness. Managed most business sectors, Marketing, Sales (B2B & B2C), Operations, to ensure common focus and optimal results. Established and managed market share KPIs. Developed department processes for marketing strategy, execution, & campaign measurement. Lead, nurtured, and championed new, out-of-the-box thinking strategies that results in breakthrough ideas to lead the brand forward.
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