Jefferson Barr Email Address

Chief Marketing Officer

Systech is the global technology leader in product safety, and consumer and brand protection. Serialization, track & trace, and authentication technologies.

Experienced, high performing sales & marketing executive, expert in SaaS, B2B, high-tech and enterprise software solutions. Highly proficient in developing and executing strategic sales & marketing programs that are focused on driving revenue, generating demand, building market awareness, and consistently achieving business goals. Focused on ROI and performance driven metrics including measurement and analysis of CAC and LTV by channel. Skilled and inspirational leader that leverages a powerful combination of marketing expertise, creative thinking and B2B business development strategies. Skills: Go-to-Market Strategy | Digital Marketing | PPC Advertising | SEO | SEM | Social Media Marketing | Content Marketing | Content Creation | Marketing Communications | Creative Development | ABM Strategies & Technology | Marketing Automation | Sales Automation | Chanel & Partner Marketing Analytics | Customer Acquisition | Demand Generation | Leadership | Team Development Key Accomplishments: • Spearheaded the go-to-market strategies at Systech to launch a ground-breaking supply chain security and traceability platform. These efforts facilitated the expansion of Systech’s solutions into new industries, propelling rapid recurring revenue growth and led to the company's acquisition by Dover Corp. in 2020. • Consistently helped to drive double-digit revenue growth across multiple SaaS and B2B organizations, including triple-digit SaaS growth at one organization, and achieving a record 60% increase in new client acquisition while also driving a 22% increase in revenue at another. • For over 20 years, developed and directed analytics-based, data-driven multi-channel marketing programs that generate and nurture leads, acquire new business, and drive profitable revenue growth for organizations operating in high-tech industries.