Senior Director of Brand
Sweetwater Sound Inc is an entertainment company which specializes in high-technology equipment for musicians, recording studios, and broadcasters.
As a strategic and innovative thinker, I am passionate about understanding how technology and the socialization of all forms of media create unique marketing opportunities. I am fueled by my desire to see a project in its final form before it is even started. Most of my career has involved creating things; things that connect people to people; things that connect people to brands. Whether it’s a musical composition strategically crafted for a brand advertisement, or reaching out to dissatisfied consumers in social networks, I am driven to understand the psychology of buyer behavior in all forms of media. Having spent time in many different forms of creative advertising, I recognize the importance that integration plays in effective marketing communications, and view strategies in a holistic manner, rather than a set of “siloed” initiatives. Having spent time in media production, social media, content marketing, sales, marketing, and business management, I’ve collected best practices and learning experiences that fuel my professionalism. I am a perceptive, results-driven, good communicator who loves working with people. Specialties: Content Marketing, Audio Engineering and Production, Social Media.
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