Phil Rich Email Address

Senior Vice President, Chief Merchandising Officer

Sweetwater Sound Inc is an entertainment company which specializes in high-technology equipment for musicians, recording studios, and broadcasters.

Broad experience in retail including 8+ years of executive level management including category management based merchandising for eCommerce and brick & mortar retail, pricing strategy, inventory planning, forecasting, regional and national chain store sales management, product marketing, product development, sales training, visual merchandising and retail space design.Eight years of active duty Navy service 1989-1997 including forward deployment on the USS Midway during Desert Shield/Storm. Married for 20+ years with two awesome kids, Phil is an active Instrument Rated Private Pilot with a passion for aviation, music and business.