Executive Vice President, Marketing Integration and Activation
Spin Master Ltd is an entertainment company which specializes in marketing, entertainment, toy, design, develop, manufacture, Remote Control, Robotics and more.
Global marketing executive with extensive experience in consumer goods and services with such companies as Kellogg, Nielsen, JohnsonDiversey, Newell Rubbermaid & Spin Master. Deep expertise across all marketing disciplines including consumer insights, brand strategy & communications and digital marketing. Part of executive team to take Spin Master, a top five children's entertainment company, public on the Canadian Stock Exchange.Key strengths include driving breakthrough innovation by uncovering deep consumer insight, curating global market opportunities, building sustainable brands from scratch and turning stale brands to strong share drivers, directing breakthrough & effective integrated marketing programs across paid, owned & earned media and turning unprofitable business to profitable growth.Specialties: marketing innovation, brand strategy & revitalization, consumer & shopper insights, team building & leadership, cost savings & process efficiency, digital marketing, brand activation, portfolio development & management
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