Brad Callahan Email Address
@spectrumbrands.com
Director, E-Commerce and Creative Services
Spectrum Brands Holdings, a member of the Russell 2000 Index, is a global and diversified consumer products company.
Strategic, results-oriented marketing leader with extensive experience delivering digital marketing and e-commerce strategies in alignment with business goals and growth initiatives. Proven ability leading successful B2C and B2B marketing programs leveraging customer insights, analytics and optimization to drive ROI, revenue and cost savings. Passionate, collaborative leader capable of building top-performing teams and implementing organizational change. Specialties: Digital/Online/Interactive Marketing, E-Commerce, Brand Marketing, Email Marketing, Direct Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing, Advertising, Lead Generation and Lead Nurturing, Web Analytics, Marketing ROI, Tradeshows/Event Planning, Net Promoter Score (NPS) Implementation
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