Marketing and Technology
Spark Foundry is one of six global media agency brands within Publicis Media.
Creative and technology driven marketing leader who finds the brand story in the business data. ‘Strategic Triangulator’ connecting brand, consumer insight and path-to-purchase plans into ROI driven campaigns. Experiences include internet start-ups to Fortune 50 companies. Brand experiences: P&G, General Mills, Heinz Pet Foods, Target, ALDI Foods, WeatherTech.com, Samsclub.com, Morningstar, Northwestern Mutual Life and B2B work for Northern Telecom, Polycom and NEC Technology. Recent Case Study: Developed strategic brand, creative and media plans for WeatherTech that drove website traffic and grew sales by over 300% in four years. Created messaging platform for 3 Super Bowl ads and helped make digitally fit FloorLiners into a known as well as luxury category. Strong background in digital marketing building digital teams, CMS, display advertising, SEO/SEM, e-commerce strategies, advanced analytics, conversion optimization, social media and mobile marketing. Responsible for local, national and global account growth and management including P/L, staffing and training, revenue growth, competitive, forecasting, technology and innovation. Integrated Marketing Skills: Integrated Marketing_Digital Strategy_Strategic Planning_Brand Identity_Creative Strategy_Account Planning_Client Relationship Management_Multi-Cultural Marketing_Digital Marketing__Media Marketing_P/L Responsibilities_New Business Development_ROI Plan Development_CRM_Database Analysis_SEM_SEO_E-mail Marketing_Mobile Marketing_Retail Marketing_CPG_Mass Media_FSI_Agency Management_Brand Planning_Private Label Marketing_In-store Marketing