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Michael Goldsberry Email Address


Job Title

Marketing and Technology

Spark Foundry

Spark Foundry is one of six global media agency brands within Publicis Media.


Creative and technology driven marketing leader who finds the brand story in the business data. ‘Strategic Triangulator’ connecting brand, consumer insight and path-to-purchase plans into ROI driven campaigns. Experiences include internet start-ups to Fortune 50 companies. Brand experiences: P&G, General Mills, Heinz Pet Foods, Target, ALDI Foods, WeatherTech.com, Samsclub.com, Morningstar, Northwestern Mutual Life and B2B work for Northern Telecom, Polycom and NEC Technology. Recent Case Study: Developed strategic brand, creative and media plans for WeatherTech that drove website traffic and grew sales by over 300% in four years. Created messaging platform for 3 Super Bowl ads and helped make digitally fit FloorLiners into a known as well as luxury category. Strong background in digital marketing building digital teams, CMS, display advertising, SEO/SEM, e-commerce strategies, advanced analytics, conversion optimization, social media and mobile marketing. Responsible for local, national and global account growth and management including P/L, staffing and training, revenue growth, competitive, forecasting, technology and innovation. Integrated Marketing Skills: Integrated Marketing_Digital Strategy_Strategic Planning_Brand Identity_Creative Strategy_Account Planning_Client Relationship Management_Multi-Cultural Marketing_Digital Marketing__Media Marketing_P/L Responsibilities_New Business Development_ROI Plan Development_CRM_Database Analysis_SEM_SEO_E-mail Marketing_Mobile Marketing_Retail Marketing_CPG_Mass Media_FSI_Agency Management_Brand Planning_Private Label Marketing_In-store Marketing

Last University
Went to University of Pennsylvania - The Wharton School
Lives in Frankfort.

Other people working at Spark Foundry:

Allie HowardTeam Lead, Client Solutions
Brendan TwistMaster's Candidate
Ryan ManningVice President, Integrated Content Strategy and Media Partnerships
Chelsea FergusonSenior Associate, Content
Eric LevinGlobal Chief Content Officer
Andrew KleinVice President, Creative Technology
Ashley DobbinsVice President, Content Strategy
Lauren SmallGeneral Manager
Rocco HudonAssociate Director
Elizabeth DereSenior Associate
Cara CorrotoSenior Associate, Content
Kellye DonnellyAssociate Director, Brand Content
Shelby SavilleExecutive Vice President, Managing Director
Julie SammarcoDirector, Brand Partnerships
John BirminghamGeneral Manager North America Clients
Emma Jameson**********@sparkfoundryww.com
Rebecca MansfieldDirector, Performance Acceleration
Steve BirnbaumExecutive Vice President, Managing Director
Scott HessExecutive Vice President and Chief Marketing Officer Also: Poet
Alison White**********@sparkfoundryww.com
Meredith JonesDirector, Strategy and Planning
Marcus Cucchi**********@sparkfoundryww.com
Joe KowanExecutive Vice President Strategy and Product
Lucy Armstrong**********@sparkfoundryww.com
Sarah BabcockDirector, Video Investment
Kelsey MaciejewskiAssociate Director, Programmatic
Megan Carroll**********@sparkfoundryww.com
Angelo F VrachnasAssociate Director, Programmatic

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