Rebecca Mansfield Email Address

Director, Performance Acceleration

Spark Foundry is one of six global media agency brands within Publicis Media.

I am a Director of Programmatic at Spark Foundry and a results-driven digital advertising professional with 10+ years of experience. I am on the board of 313 Digital, an organization for digital advertising professionals in the Detroit area. I chair 313 Digital's Bootcamp program, an educational series designed for those who are new to the industry. Skills and Specializations: Programmatic media, Strategic planning, Display, Video, Mobile, Native, Paid social (Facebook & Twitter), Connected TV (CTV), Account management, Ad serving technology (Google Campaign Manager [formerly DCM], Innovid, Flashtalking, Sizmek, etc.), Ad Operations, Adelphic, Analytics, Bid management, Campaign management, Campaign optimization, Campaign planning, Campaign setup, Client relationship building, DFA, Demand side platforms (DSPs including: DV360 [formerly Doubleclick Bid Manager/DBM], The Trade Desk [TTD], Amazon, OwnerIQ [CoEx], Yahoo [formerly Verizon, Oath, One by AOL and Brightroll], Amobee, RUN), HTML/CSS, Javascript, Microsoft Excel (expert-level knowledge) and the entire MS Office suite (Microsoft Access, Microsoft Word, Microsoft Powerpoint, Microsoft Outlook), Operational/process creation and improvement, People management, Prisma, Private marketplace deals (PMPs), Retargeting strategies, Rich media, Search retargeting, Supply side platforms (SSPs), Tagging, Team leadership, Trafficking, Ad verification/measurement tools (DoubleVerify, Nielsen, Integral Ad Science [IAS], Lucid, Millward Brown, ComScore)