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Daniel Kuperman Email Address


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Job Title

Head of Product Marketing, Jira Align

Snowflake Computing

Snowflake is the leading data warehouse built for the cloud. Its unique architecture delivers proven breakthroughs in performance, concurrency and simplicity. For the first time, multiple groups can access petabytes of data at the same time, up to 200 times faster and 10 times less expensive than solutions not built for the cloud.Snowflake is a fully-managed service with a pay-as-you-go-model that works on structured and semi-structured data. Prior generations of data warehouses created the struggle for data which results in groups waiting in line to get at data; not looking at the same data; and, wondering if theyAAAare acting on the most recent data. SnowflakeAAAas data warehouse built for the cloud finally ends this struggle. With Snowflake, you get your data without limits


I am passionate about helping B2B companies tell their stories in ways that resonate with buyers, partners, and analysts. Transforming complex product offerings into clear value propositions is something I thrive on as well as everything that supports an effective go-to-market strategy (sales enablement, demand generation, and all in between).Those who work with me like my sense of humor, my nerdy inclination to Star Wars, and candor. I like to mentor employees (whether you report to me or not is irrelevant) and remove obstacles so they can be successful. Although I've run marketing and was responsible for lead generation, marketing automation, CRM implementation, event management, website, telemarketing, and more... my strength is really on the product marketing side. Getting sales teams to understand how to sell, creating demos and presentations, working with the product team and translating features into benefits, and helping position the company to crush the competition.Just another fun day at work!P.S.: I try to keep them updated on a regular basis, so check out my Startup Blog (www.startupwebguide.com) and my Effective Marketing blog (www.effective-marketer.com).Specialties: Go to Market (GTM) Strategy; Product Launches; Buyer Journey and Personas; Product Messaging and Positioning; Integrated Marketing; Product Marketing; Email Marketing; Demand Generation and Marketing Automation; CRM; Blogging; Content Marketing and Thought Leadership; Webcast/Webinar promotion and execution; Enterprise Cloud Collaboration; Project Management; Public Speaking.

Last University
Graduated from Bentley College

Other people working at Snowflake Computing:

Eszter SzikoraAdvisory Board Member
Caitlin GriffithDirector of Field Marketing, North America
Chris DegnanChief Revenue Officer
Derek HuffmanCustomer Engineer Ll
Jackie KilerChild Support Officer
Bob MugliaChief Executive Officer
Kyle RourkeVice President
Kent GrazianoOwner and Senior Data Architect
Christine JohnsonSenior Director, Alliances Marketing and Partner Programs
Stuart OzerVice President Verticals Strategy
Amie BakkerMarketing Manager, Northern, Central Europe
Rob SmootChief Executive Officer
Jordan VandenbergSales Director, SF
Lars ChristensenVice President Marketing Demand Generation
Benoit DagevilleSnowflake Co-Founder
Matthew J GlickmanVice President Customer Product Strategy, Data Marketplace, Financial Services
Jose ParrDirector, Marketing Operations
Nancy Venezian*****@snowflake.net
Christina DudleySales Operations Analyst

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