Kirsty Howl Email Address
@smithandwilliamson.com
Head of International Marketing
Smith & Williamson is a financial and professional services firm in United Kingdom.
A highly experienced marketer in Financial and Professional Services. A leader of high-performing teams across global B2B matrix businesses, using data and customer insights to drive growth and customer retention. Passionate about developing marketing strategies aligned to business objectives and executing marketing plans tied to commercial outcomes. Highlights * 20 years marketing experience * Strong commercial acumen - aligning marketing to business goals * Proven track record of building high-performing marketing and communications teams * Obsessed with data and analytics to drive decision making and deliver ROI * Ability to manage stakeholders at all levels of the organisation * Extensive experience in marketing strategy, digital marketing and performance, brand positioning & brand identity, planning & campaign management * Solid understanding of international markets: UK, Asia, Australia, Europe, US
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