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Joseph Weller Email Address


Job Title

Senior Director, Demand Generation


Smartsheet is the world’s leading SaaS platform for managing and automating collaborative work.


Have led the Demand Gen efforts for a highly successful B2B SaaS firm, from early stage through IPO. Deep experience in driving top of funnel inbound volume through Search (both Paid and Organic), and optimizing that volume through ongoing A/B Testing on landing pages and in-product pages, resulting in consistent ARR growth. Have a background in building outbound demand gen motions, utilizing various advertising platforms/networks and email nurture streams, resulting in net new MQL’s for Sales. Experience working closely with Sales Teams to improve yield from Demand Gen motions, through optimized Sales Outreach and improved Lead Scoring/Routing. Thoughtful, hands-on leader who empowers team to achieve more. Currently hiring for a number of roles on our team. Please reach out for more info. Specialties: Search Engine Marketing (SEM), Paid Search (PPC), Search Engine Optimization (SEO), Mobile Advertising, App Store Optimization (ASO), Web Analytics, Landing Page Optimization, Conversion Rate Optimization, Inbound Marketing, Email Marketing, Content Marketing, Ecommerce, Market Research, Business Development.

Last University
Attended Willamette University
Based in Oak Island.

Other people working at Smartsheet:

Kara Woods HamiltonSenior Vice President of Strategic Initiatives
Paul McGheeDirector, Inside Sales
Andre Ropeta**********@smartsheet.com
Bruce LebanSoftware Developer, Inventor, Innovator
John CreasonChief Technology Officer
Greg DinehartDirector, Information Technology
Gene FarrellChief Product Officer
Todd Jones**********@smartsheet.com
Amy FramptonHead of Marketing
Jen StouralDirector
Kristen RussellCo-author, Wise Minded Parenting: Seven Essentials for Raising Successful Tweens and Teens
Senad MustaficChief Accounting Officer
Mark PetersonSenior Account Manager
Melinda StatzExecutive Sales Manager
Tyler ColtonSnr Account Executive -- Strategic Accounts
Scott BeanProduct and Marketing Consultant
Jamie MeyerSenior Customer Success Manager
Andy RamirezVice President of Growth Marketing
Mark JacobsonSenior Analytics Engineer
Stephen BranstetterChief Operating Officer
Richard StauffSenior Director of Engineering
Andrew Bennett**********@smartsheet.com
Eric LevySenior People Operations Administrator
Courtney JohnsonSales Development Representative

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