Joseph Weller Email Address

Senior Director, Demand Generation

Smartsheet is the world’s leading SaaS platform for managing and automating collaborative work.

Have led the Demand Gen efforts for a highly successful B2B SaaS firm, from early stage through IPO. Deep experience in driving top of funnel inbound volume through Search (both Paid and Organic), and optimizing that volume through ongoing A/B Testing on landing pages and in-product pages, resulting in consistent ARR growth. Have a background in building outbound demand gen motions, utilizing various advertising platforms/networks and email nurture streams, resulting in net new MQL’s for Sales. Experience working closely with Sales Teams to improve yield from Demand Gen motions, through optimized Sales Outreach and improved Lead Scoring/Routing. Thoughtful, hands-on leader who empowers team to achieve more. Currently hiring for a number of roles on our team. Please reach out for more info. Specialties: Search Engine Marketing (SEM), Paid Search (PPC), Search Engine Optimization (SEO), Mobile Advertising, App Store Optimization (ASO), Web Analytics, Landing Page Optimization, Conversion Rate Optimization, Inbound Marketing, Email Marketing, Content Marketing, Ecommerce, Market Research, Business Development.