Smartsheet is the worldâs leading SaaS platform for managing and automating collaborative work.
Product Marketing & Management leader with successful track record of translating consumer insights and business needs into compelling products and designing/launching marketing plans to drive breakthrough levels of market share and revenue growth. Career history to date includes roles with top organizations such as Nintex, Smartsheet, InComm, T-Mobile, and ProFlowers.com. Recognized for defining product strategy, driving projects forward under tight timelines, collaborating across organizations, identifying consumer trends and leading teams on business case development and securing C-level approval for new initiatives. Equally adept at defining high-level product vision and goals and leading complex day-to-day tactical campaigns Industry background to date spans Technology (SaaS), Telecommunications, Mobile Payments/Devices and Web/Digital. Key skills and strengths include: Go-To-Market (GTM) Planning ■ Market Research & Segmentation ■ Strategic Partnerships ■ Product Lifecycle Strategy E-Commerce & Digital Marketing ■ P&L Management ■ Business Development ■ Marketing & Advertising ■ Agency & Vendor Management ■ Team Hiring, Mentoring & Leadership ■ Innovation Management ■ Customer Retention/Loyalty An avid networker, I welcome all relevant conversations at aropeta@gmail.com!
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