Senior Manager, Conversion and E-Merchandising
SFC strives to create a safer workplace in all industries where floor hazards are a reality. The SFC team's focus is to deliver the ultimate in slip-resistant technology as well as classic and fashion styling, through a complete line of footwear designed to improve the "quality of life" of the working person by combining slip-resistance, comfort and durability into all our products. SHOES FOR CREWS(r) - The Shoe That Grips - is the global leader in slip-resistant footwear. With distribution centers in California, Canada and Ireland, we protect over 100,000 workplaces worldwide.
Over 10 years of experience in online marketing and website development management within a multi-channel environment, working to drive profitable revenue and deliver an excellent customer experience.My focus has historically been on:- Developing meaningful reports to enable data driven decisions- Overseeing design and programming projects- Creative development for marketing emails and onsite messaging- Managing outside agencies specializing in paid search, affiliate marketing and other channels- Onsite search engine optimization enhancements- Developing testing ideas and strategies to enhance onsite and advertising content- Working with related departments, such as catalog direct marketing and IT groups- Creating new processes to increase departmental efficiency
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