Dan Martin Email Address

SENIOR DIGITAL SALES and MARKETING EXECUTIVE

SFC strives to create a safer workplace in all industries where floor hazards are a reality. The SFC team's focus is to deliver the ultimate in slip-resistant technology as well as classic and fashion styling, through a complete line of footwear designed to improve the "quality of life" of the working person by combining slip-resistance, comfort and durability into all our products. SHOES FOR CREWS(r) - The Shoe That Grips - is the global leader in slip-resistant footwear. With distribution centers in California, Canada and Ireland, we protect over 100,000 workplaces worldwide.

Track record of specialized skills & strong energetic thought leadership in delivering sales effectiveness strategy, performance management, process improvement, analytics and creative solutions to accomplish management’s business objectives and drive profitable growth. Hands-on reputation for being a “conduit” for developing interdepartmental partnerships & collaboration that are particularly effective at powering online / offline marketing opportunities, CS process improvement, customer acquisition and retention to drive sales & margin growth •Sales Effectiveness Process •CS & Lifecycle Analysis •Targeted Customer Segmentation •CRM / KPI Mgmt. / Analytics •Integrated Digital Marketing •Ecommerce / Email •Brand Development and Management •VOC and Market Research •Database Design & Development •Project Management & Business Rules •Creative Digital Product Merchandising •Targeted Data Segmentation & Overlay •Catalog and Physical Media Marketing •Vendor relations •Multi-Dimensional Analytics and Reporting •Customer / Prospect Data & CRM System Design •Promotion, Campaign Management & KPI Optimization •Strategic Market Branding & Go-To-Market Planning •Digital Lead Generation & Efficiency •Email Marketing & Response •Financial Planning & Budget Savings Exploring New Opportunities danmdbmax@gmail.com