Larry Biggerstaff Email Address

Vice President, Merchandising

Southeastern Grocers, parent company of BI-LO, Harveys and Winn-Dixie grocery stores, is the fifth-largest conventional supermarket chain in the U.S. and the second-largest conventional supermarket in the southeast based on store count. The company employs nearly 72,000 associates who serve customers in 790 grocery stores, 143 liquor stores and 527 in-store pharmacies throughout the eight southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee.

I am a visionary, customer-focused and passionate executive who leverages strategic leadership, innovative merchandising, and a second-to-none customer focus in order to facilitate year-over-year profitability. With over 20 years of senior management experience, including multiple Senior Vice President, Vice President, and Senior Director roles, I have driven success over the past three decades in a variety of economic environments. Directing sales, marketing, and merchandising initiatives, I position companies to achieve immediate results, as well as establishing a framework that paves the way for long-term outcomes.The value I bring to organizations is a dual big-picture and detail orientation focus. When I enter into new companies and positions, I immediately take stock of existing business strategies, target areas, and internal teams/processes. Subsequently, I am quick to identify areas for improvement and create strategies for resolution that lead to positive results; I have maintained this pattern of success with all employers. At every step of my career, I have been recognized by fellow executive team members, team members at all levels, and customer/partner companies as a trustworthy, respected leader.I particularly excel in providing unique insights into all major product brands. My expertise in Category Management, Customer Loyalty Building, and Omnichannel Marketing combines with a broad background across multiple functional areas. PERFORMANCE HIGHLIGHTS-Designed and Implemented New Concept Store for Leslie’s, Achieving Double-Digit Comp Sales Gain-180-Degree Turnaround Successes for Fresh & Easy/Tesco and Winn-Dixie Stores-Margin Gains and Double-Digit Increase on Billion-Dollar Sales for Trader Joe’s-Reversal of Declining Sales to Achieve Multimillion-Dollar Annual Profitability for Sam’s Club-Top 200 Retail Food & Beverage Executives, Food & Beverage Executive Trade Journal, 2007