Allison Falkenberry Email Address

Vice President, Marketing and Public Relations

Offering more degree programs and specializations than any other art and design university, SCAD is uniquely qualified to prepare talented students for professional, creative careers.

Public Relations professional with expertise across magazine, book, film, and television industries that spans lifestyle, entertainment, sports, health, beauty, eco, retail, and fashion. Create successful communications strategies for some of the world’s largest global brands to build awareness, sell product, and position great leaders and authors. Work confidently alongside senior executives to evolve brands within digital media culture using expertise in: • Inventive Public Relations: Develop tailored social marketing campaigns that build on traditional PR efforts and impact bottom line. Design campaigns that put digital advancements on the map and spotlight best-in-class content. • Internal Communications: Communicate vision with a voice/style that ensures clear feedback for employees and highlights accomplishments of divisions and executives. Create new ways to relay information, during times of business/leadership transition, to internal audiences and external partners. • Building Audience through Strategic Alliances: Negotiate media partnerships with Facebook, Travel Channel, STARZ and Spike TV that drive results well beyond awareness to include original/user-generated content, ad revenue, web traffic, digital downloads, book sales and charitable components. • Corporate Communications: Company ambassador managing trade reporter relationships, crisis, and executive communications. Create short/long-term PR plans, raising executive and company visibility through industry trade awards and speaking opportunities at industry/digital conferences.