Casey Minton Email Address

Principal

The Sbarro family emigrated from Naples in 1956 and brought the best of Italy with them. Today Sbarro serves our signature NY style pizza and other Italian favorites like pasta, stromboli and salad to over 600 locations. You're welcome world.

I am a senior marketing executive and consultant with a broad base of experience and a proven track record in thought leadership and driving growth at small, medium and large sized public and private/PE-owned consumer businesses. I am a strategic and analytical thinker adept at championing the voice of the customer and applying research and insights to gain internal alignment behind big picture, high impact growth initiatives in brand, product, promotion and pricing strategies. Throughout my career I have excelled in identifying and representing consumer motivations and needs, and how these manifest themselves in behavior and brand affinity. I recognize that the key to a powerful insight is what you do with it, and I am proficient at crystallizing information/insights into implications for action, which ultimately manifest themselves in a powerful brand/profit-driving tactical marketing plan. I am an agile, pragmatic and big-picture leader adept at driving collaboration through cross-functional relationship-building and influencing skills. I have built brand marketing, insights and analysis capabilities and high-performing teams from the ground-up within organizations. Specialties: * Strategic/marketing planning and Brand management * Qualitative and quantitative marketing research methodologies and design * Brand strategy, positioning and consumer targeting/segmentation * Brand health/equity tracking and customer experience measurement * New product and concept development, research and validation * Sales analytics * Advertising and marketing communication effectiveness * Syndicated industry and consumer trend data mining and analysis * Voice of the customer and reputation management * Pricing strategy and optimization Contact information: casey_minton@att.net https://www.linkedin.com/in/caseyminton