Director of Marketing
Sailthru provides personalized marketing communication technology that aggregates and analyzes disparate user data sets for enterprises.
I am a content marketing professional with years of experience building and growing brands in publishing, ecommerce and SaaS technology. I believe the key to success in content, social, and marketing communications is about creativity that engages audiences paired with a fine-tuned strategic vision. My passion centers on how content influences the world around us, and how technology shapes new and emerging ways for people to consume it. Always forward thinking, always strategic, and always a team player, I strive to deliver real, data-driven results in everything I do. Specialties and Skills: 1. Building and executing content and social media strategies 2. Marketing communications 3. Content marketing 4. Social media marketing 5. Email marketing 6. Content creation and third-party content curation 7. Data-driven performance measurement 8. Collateral copywriting 9. Market and product positioning 10. Strategic partnership building
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