Director of Marketing • Strategic Leader • People Leader • Branding and Positioning • New Product Development
At Royal Canin, we make the most precise and effective nutrition for cats and dogs based on size, age, lifestyle, breed and to address specific needs.
In my career as a marketing manager with national consumer packaged goods and brand expertise, I have driven revenue by immersing myself in every aspect of a brand, from production processes, to distribution, to cultivating strategic relationships with retailers, to understanding what motivates our consumers. I remain on the cutting edge by seeking out social media opportunities and improving traditional marketing communication strategies to provide support for my brands. • Expert in strategic planning/implementation and new product development/brand positioning/brand messaging, as demonstrated when doubling the projected tonnage of new equine diet in year one, making it the fastest-growing brand in Purina equine history • Proven track record in budget compliance and margin management of top equine brands, including a relaunch of the largest-margin brand in the Purina equine portfolio • Well-organized and self-motivated with outstanding success as a strong leader and morale builder, displaying creativity and initiative, as in pioneering the groundbreaking Purina Pink 50 Breast Cancer Awareness Campaign that cemented channel relationships and raised Purina consumer brand awareness nationwide