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Chris Goodwin Email Address


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Job Title

Director of Marketing • Strategic Leader • People Leader • Branding and Positioning • New Product Development

Royal Canin

At Royal Canin, we make the most precise and effective nutrition for cats and dogs based on size, age, lifestyle, breed and to address specific needs.


In my career as a marketing manager with national consumer packaged goods and brand expertise, I have driven revenue by immersing myself in every aspect of a brand, from production processes, to distribution, to cultivating strategic relationships with retailers, to understanding what motivates our consumers. I remain on the cutting edge by seeking out social media opportunities and improving traditional marketing communication strategies to provide support for my brands. • Expert in strategic planning/implementation and new product development/brand positioning/brand messaging, as demonstrated when doubling the projected tonnage of new equine diet in year one, making it the fastest-growing brand in Purina equine history • Proven track record in budget compliance and margin management of top equine brands, including a relaunch of the largest-margin brand in the Purina equine portfolio • Well-organized and self-motivated with outstanding success as a strong leader and morale builder, displaying creativity and initiative, as in pioneering the groundbreaking Purina Pink 50 Breast Cancer Awareness Campaign that cemented channel relationships and raised Purina consumer brand awareness nationwide

Last University
Attended University of Nebraska-Lincoln
Lives in Saint Charles.

Other people working at Royal Canin:

France GarnierGlobal Procurement Director
Olivier ReymondR and D Vice President and Veterinary Strategic Leader Chez Royal Canin
Mathieu MaoProduct Performance Research Team Manager
Nicole GaynorSenior Manager Omnichannel Marketing
John Sivillj*****@royalcanin.com
Rick HallChief Information Officer North America
David Reavisd*****@royalcanin.com
Andrea ParsonsDigital Strategy Director
Jacky ElkinsSenior Solutions Engineer
Albin Pawlaka*****@royalcanin.com
Greg GillanInformation Technology Infrastructure
Chad LinhardtDigital Marketing Activation Manager
Stacey Osborns*****@royalcanin.com
Aileen SandovalDirector, 1Navision Implementation
Tim GrizzleMarketing Center of Excellence Director
Kamie EckertPresident, General Manager USA
Andriana ThroECommerce Director
Jim SquiresVice President, Digital Marketing

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