Chief Marketing Officer
In 2004, the Korea Foreign Schools Foundation (KSFS) was established with the approval of the Ministry of Commerce Industry and Energy (MOCIE) to establish, operate, manage and administrate the Yongsan International School Seoul (YISS), a new international school in Hannam Dong. According to the KFSF, "the mission was to establish a renowned, world class educational institution for the children of foreign investors in Korea in efforts to stimulate foreign direct investment which will be mutually beneficial to both the Korean economy and the foreign investors as well". The KFSF is a non-profit organization made up of representatives from Korean and foreign business organizations and government agencies that is tasked with improving the living conditions for foreigners in Korea through the construction of international campuses. The operator selected by KFSF in 2006 was formerly the International Christian School which had been operation in Korea since 1990 and had nearly 500 students. YISS has maintained a curriculum and climate which reflects Christian values; however, after being selected by KFSF, the school offered parents a choice between a secular or non-secular curriculum. Since its inception in 2006, YISS has doubled in size, increased it AP course offerings, and expanded many other programs. The KFSF has remained active in the school by providing continued support, guidance, and scholarships. Each year KFSF presents scholarships of over 14,000,000 won to graduates of YISS. YISS is accredited by both the Western Association of Schools and Colleges and the Association of Christian Schools International.
I build data-driven marketing organizations with measurable revenue impact for growth and scale. Led marketing strategy and planning, branding, product marketing, PR and analyst relations, and market research for various high-growth organizations. I've built healthy sales pipelines with various digital, ABM, and PLG approaches. Designed marketing and sales processes and implemented tech stacks to support the processes. Roles included customer advocacy, partner marketing, sales enablement, competitive intelligence, differentiation, and positioning of products. Provided strategic direction and support to alliances and product groups. Expertise in enterprise B2B marketing for technologies such as BPM, Content Management, ERP, CRM, Customer Experience, Master Data Management, External Data, and Observability. MBA Santa Clara University Leavey School of Business Specialties: Marketing Strategy, Branding, Product Marketing, Demand Generation, Digital Marketing, Analyst/Public Relations, Marketing Operations, Product Management