Raymond Spann Email Address

Ecommerce Channel Manager

Establishments primarily engaged in the retail sale of men's, women's, and children's footwear, including athletic footwear. These establishments frequently carry accessory lines, such as hosiery, gloves, and handbags.

Business professional experienced in strategic planning, online marketing, market analysis, revenue management, operations management and performance based marketing services. As a results driven, out-of-the box thinker, I bring a real world understanding of ecommerce strategies, market planning and campaign analysis. Focusing on maximizing revenue performance, I assess the needs of target audiences, pair the data driven results with business objectives, then design and implement strategic plans with tactical solutions that produce successful outcomes backed by SMART metrics and ROAS KPI's. With years of ecommerce marketing experience, I understand the difference between creating demand, capturing demand and branding. I have expertise in Online Advertising Strategies, Targeted Re-marketing Display Strategies, Digital Marketing, Interactive Media & Marketing Technologies (DMPs, DSPs, ESPs and Exchanges), Search Engine Marketing (SEM), Search Engine Optimization (SEO), B2C lead generation, B2B lead generation, Affiliate Marketing, Email Marketing, Social Media, Copy Writing for the Web, Web Analytics, Reporting and Analysis.