Joe Germscheid Email Address

Director of Digital Marketing

Establishments primarily engaged in the retail sale of men's, women's, and children's footwear, including athletic footwear. These establishments frequently carry accessory lines, such as hosiery, gloves, and handbags.

Digital marketing executive that can explain the complex data driven landscape in plain English and turn insight into action. Business outcome data drives success and fuels change. Experienced in planning all types of paid media ranging from newspaper to audience targeted television and all local and national media in between. I've worked for clients in nearly all sectors of business from small specialized manufacturers to large consumer packaged goods companies. Early in my career, I specialized in agricultural marketing and recently have concentrated on consumer and digital video. I have extensive management and mentoring experience and have spoken at national marketing conferences and moderated media panels. Specialties: National advertising, consumer marketing, digital media, search marketing, agency management