Vice President
Property management software and rental housing management solutions for multifamily, single family, senior, commercial, and more.
I currently lead a team of rockstar SEM/PPC/CRO experts for a billion dollar software company...and LOVE every minute of it.I have a passion for both B2B and B2C marketing, and I manage over 60 products currently. I provide leadership and strategy for multi million dollar/large account paid search efforts, with an emphasis on innovation, analytics and experimentation to accomplish aggressive acquisition and lead generation goals. I have been successful at driving significant profitability regarding all of our inbound marketing efforts. Skills - Search Engine Marketing (SEM) - Mobile, Display and Remarketing Ads - PPC Advertising- Google Adwords & Bing/Yahoo Ads - Conversion Rate Optimization (CRO) - A/B & MVT testing - Social Media Advertising- Facebook, LinkedIn, Twitter - Web Analytics - Google Analytics - Website Strategy and Optimization - Affiliate Advertising -Search Engine Optimization (SEO)
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