Creative Marketing Leader ★ Innovative Campaign Development ★ Proven Visionary and Problem Solver ★ Brand Communications
Property management software and rental housing management solutions for multifamily, single family, senior, commercial, and more.
As Chief Creative Officer, I’m charged with both strategic and creative leadership. My work is core to who I am; a passionate creator, a problem solver, an artist who uses words, pictures and media to engage a target and cause them to “do” something, whether it be interacting with, talking about or buying a product or brand. I LOVE what I do. My Personal Mission is to be my client’s most valued marketing partner, creating relevant, measurable content communicated through strategic and actionable channels to overcome all barriers to success and outperform the competition. Like any creative who has spent most of their life in this industry, I know about the power, practice and pleasure of vision, creativity, perseverance and leadership. I have overseen all aspects of creative development, planning and execution for clients such as Gatorade, Jockey, Cricket Wireless, Clorox, Pine-Sol, Walmart and American Express. There has never been a challenge that I'm not willing to stand up to, nor a deadline that I’m not willing to meet. I attack everything I do with a child-like curiosity, a never-say-never attitude and a relentless pursuit of the right idea or solution. As a visionary, I know when to lead, when to follow and when to get out of the way. I have led my teams to prestigious, national creative awards and have generated millions of dollars for my client’s brands and businesses. I'm a proven Creative Leader who can: - Provide focus to and develop an agency's creative product to the next level. - Leverage my client-agency relationship-building skills to create a strong, collaborative internal creative-account environment. - Provide a creative mind who understands the meaning of "everything communicates," who can, and has, effectively exploited this idea to build brands into bonds. - Be as strategic as I am creative. Leadership determines our success or failure. I am a leader for today. Contact me at anthony.massa1224@gmail.com or 469.426.5754.
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