Deborah Overdeput Email Address

Principal

Sapient Corporation is an information technology services company which provides strategy, marketing, and technology services that enable clients identify and act upon opportunities to improve their business performance.

With 20+ years of experience as a global executive marketing leader, I have been integral to high-level marketing & business strategies to drive growth. It is my passion as a thought leader to provide optimal brand awareness, execute demand generation, & provide best-in-class go-to-market strategies. I am well versed in public & analyst relations, as well as content marketing, of which I have proven across my advanced career. As a global collaborative leader, I am consistently leading the market development & management efforts to increase revenue, as well as deliver year over year growth of +20%. Key Achievements Include: ✅ Cultivated an international business acumen by executing marketing strategies in Europe for 10+ years as well as leading global teams in the US, influencing growth worldwide ✅ Repositioned the brand of a FinTech company as forward-thinking by refining the image on all consumer-facing documents, revamping the website, strengthening the messaging, and building the demand generation engine, significantly expanding the pipeline, growing recurring revenue by 20% in one year, and over 3 years increasing overall revenue from flat to 12% YoY growth and launching a new line of business to 15% of total revenue ✅ Introduced a client-centric product release process, structured company’s 1st formal product roadmaps, and improved the lead generation process, generating $24M in leads ✅ Led and mentored a global team of 24 resources with oversight of a $6M budget to develop the brand, marketing strategy, internal communications, demand generation, sales support, marketing operations, recruitment, and programs, growing revenue from $250M to $500M+ in 5 years and establishing the team as central to the corporation ✅ Delivered thought leadership across leading industry journals and Tier 1 press by publishing the semiannual CROSSINGS journal, the highly sought-after Glossary of Terms publication, and a column in Forbes, growing the distribution database from 1K to 15K+ industry contacts and improving the accuracy of the delivery rate from 67% to ~95% ✅ Chairman for the Homeland Heroes Foundation and established governance to align the organization with its by-laws, implemented board infrastructure, oversaw and developed strategic plan, as well as developed and stewarded the brand to reflect its mission and values (charitable contributions tripled from 2017 to 2022) Contact me through this profile if you wish to connect.